But Amazon are the good guys, right? I mean, any store can list their products on Amazon, so what a great avenue for being able to sell your product!
What most people don't realize is that for most product categories a retailer pays 15% of their sale back to Amazon. Now, if you retail most products these days, that's likely most or all of your profits. Given the number of retailers using Amazon, and the fact that as a smaller "mom and pop" online retailer you don't do nearly the volume of the same brick and mortar big box stores everyone hates (which also sell on Amazon) there's almost no way to make money anymore as a little guy.
Just something to think about the next time you talk smack about Target or Wal-mart and then go buy an Amazon gift card. As with anything these days, if the deal seems too good to be true, it probably is.